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AUTHENTIC KOREAN B.B.Q & NOODLES
THE SOJU Brand Identity
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THE SOJU is a Korean restaurant specialising in traditional cuisine, particularly Korean BBQ.
Logo - THE SOJU Restaurant Signature
Logo Idea
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The logo combines the shape of a classic soju bottle with the word “SOJU”, each letter designed in an oval form inspired by the grill patterns of Korean BBQ. We chose the DIN Condensed typeface because its clean, narrow style fits well with the look and feel of the logo.
Logo Typeface
Minimum Size
Clear Space
Brand Colour
CMYK
RGB
HEX
C66 M12 Y79 K1
R97 G170 B100
#61AA64
SOJU Green
CMYK
RGB
HEX
C0 M0 Y0 K100
R35 G31 B32
#231F20
Black
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THE SOJU KITCHEN Brand Identity
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THE SOJU KITCHEN is a Korean catering service.
Logo - THE SOJU KITCHEN Signature
Logo Idea
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To maintain a visual link with THE SOJU restaurant, the original logo was retained and combined with a simple plate motif that reflects the identity of a catering service.
Logo Typeface
Minimum Size
Clear Space
Brand Colour
CMYK
RGB
HEX
C66 M12 Y79 K1
R97 G170 B100
#61AA64
Soju Green
CMYK
RGB
HEX
C0 M0 Y0 K100
R35 G31 B32
#231F20
Black
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